Experiences & Brands
Royal Caribbean continues to pioneer in its 50-year legacy of innovation and technological "firsts". Here are a few of the latest advancements - from ship to shore - to excite the most savvy travelers.
Excalibur: Our digital transformation now reaches more than half of all guests
RCL is investing in digital technology to transform the end-to-end guest and crew experience. From check-in, expedited arrival, onboard reservations, stateroom entry, guest-to-guest chat, and more, guests are able to manage their vacation.
Download and use the app for free – at home and onboard. We continue to deploy new functionality and features to give guests all the information they need to make the most of their cruise vacation.
- Skip check-in lines and board the ship in minutes thanks to app check-in and in-terminal facial recognition technology. No lines, no wait.
- Chat with friends and family while onboard. Immediately connect to make plans, locate friends, or say hi.
- Sign up for shore excursions and make dinner and entertainment reservations thanks to an intuitive app on your smartphone. Book the details of your sailing with the touch on a screen.
10 cutting-edge features on Celebrity EDGE
Terminal A: The Crown of Miami
Royal Caribbean’s new state-of-the-art Terminal A at PortMiami is a modern architectural marvel, designed to surpass all expectations. Expedited Arrival will allow guests to check-in online, hand off their bags, and go from “car to bar” in mere minutes.
Perfect Day at CocoCay: Towering Slides and Rushing Tides
We are a global cruise vacation company that controls and operates four global brands: Royal Caribbean International, Celebrity Cruises, Azamara Club Cruises, and Silversea Cruises. We are also a 50% joint venture owner of the German brand TUI Cruises and a 49% shareholder in the Spanish brand Pullmantur Cruceros. Together, these brands operate a combined total of 60 ships with an additional 16 on order as of December 31, 2018.
1,000+ destinations on all seven continents
Australia / New Zealand
For the first time in our history, in 2018, three of our Global Brands each welcomed a ship - Symphony of the Seas, Azamara Pursuit, and Celebrity Edge. Also in 2018, TUI Cruises, our 50% joint venture, took delivery of a new Mein Schiff 1.
In addition, in July 2018, we acquired a 66.7% equity stake in Silversea Cruises, an ultra-luxury and expedition cruise line with nine ships. This acquisition enhances our presence in the ultra-luxury and expedition markets and provide us with an opportunity to drive long-term capacity growth in these markets.
Royal Caribbean International® is an award-winning global cruise brand with a 50-year legacy of innovation and introducing industry "firsts" never before seen at sea. The cruise line features an expansive and unmatched array of features and amenities only found on Royal Caribbean, including jaw-dropping, state-of-the-art entertainment and industry-acclaimed programming that appeals to families and adventurous vacationers alike. On board, guests are catered to with the cruise line's world-renowned friendly and engaging service by every staff and crew member. Royal Caribbean has been voted "Best Cruise Line Overall" for 16 consecutive years in the Travel Weekly Readers Choice Awards.
Celebrity Cruises' iconic "X" is the mark of modern luxury, with its cool, contemporary design and warm spaces; dining experiences where the design of the venues is as important as the cuisine; and the amazing service that only Celebrity can provide, all created to provide an unmatchable experience for vacationers' precious time. Celebrity Cruises' 12 ships offer modern luxury vacations visiting all seven continents. Celebrity also presents incredible cruise tour experiences in Alaska and Canada.
Azamara Club Cruises® is a boutique upmarket cruise line. Azamara's wide selection of Destination Immersion signature programming that delivers authentic cultural experiences across the globe. In 2018, as part of its Explore Further offerings, Azamara will take guests to more than 200 ports, in 70 countries, including 170 late night stays and 114 overnights. Azamara's commitment to Destination Immersion® cruise experiences coupled with exceptional authentic service offers and inclusive amenities make for a unique cruise vacation experience.
Silversea Cruises®, is recognized as an innovator in the ultra-luxury cruise line industry, offering guests large-ship amenities aboard its intimate, all-suite vessels: Silver Wind, Silver Shadow, Silver Whisper, Silver Spirit and Silver Muse – all designed to offer an atmosphere of conviviality and casual elegance. With the inclusion of the expedition ships Silver Explorer, Silver Galapagos, Silver Discoverer, and with Silver Cloud recently joining the Expedition fleet, Silversea's itineraries encompass all seven continents and feature worldwide luxury cruises to the Mediterranean, Caribbean, both Polar Regions and hundreds of fascinating destinations in between.